We often believe our message is out there, connecting with the market.

But the truth is, most messages are wandering between nowhere and goodbye.

Unnoticed, and unchosen.

You're stuck in the quiet middle because your message hasn't found its position.

It can't move forward. In the mind of your audience.

This is where most give up.
Change the message.
Start over.

But what we don't see is that this middle space is actually telling us something critical about our market. It's revealing the gap between what you're saying and what they're ready to hear.

Between your current position and where the market needs you to be.

This gap isn’t wasted space.
It's a signal.

Your market already knows how they're going to filter your message.

Not because they choose to. Because they have to.

Too many messages.
Too much noise.
Too little time.

Here’s what to watch for:

Start by reviewing your last month of content.

Identify the patterns: pieces that got attention but didn't drive action.

- Posts with high views but low engagement.
- Emails opened but never replied to.
- Demos booked but no sales.

These aren't failures.
They're signals.

Showing you exactly where your market's filters begin.

Message market fit doesn't live in what you create.

It lives in the filters you align with.

Take 15 minutes today to audit your recent content using these signals.

That's how you move your message forward.

From nowhere to somewhere.