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Why Some Messages Fit While Others Don't
BY JONATHAN HOFFSUEMMER
Product market fit isn't enough. This book is your key to breaking through today's noise. Drawing from behavioral science and deep market psychology, you'll discover how to create marketing that resonates with your market's mental filter. Because when your message perfectly fits your market like a key sliding into a lock, that filter starts working for you instead of against you. Your message doesn’t just pass through – it gets flagged, highlighted, and pushed to the top of their mental inbox. Filtered in, not out.
Who the Book is for
Whether you're a founder fighting to be heard, a marketing leader facing pressure to deliver more with less, or anyone who knows their value but struggles to communicate it, this book is your guide through the noise.
If you're tired of seeing your message get lost in the endless scroll, while lesser solutions get all the attention, this book is for you.
about the book
Message Market Fit introduces a new framework for modern marketing, where getting noticed isn't about shouting louder, it's about understanding how your market's mental filter works. Through behavioral science and real-world application, you'll learn why some messages fit while others don't.
This isn't another book of tactical growth hacks and trends. Instead, you'll learn how to create resonance that scales, turning your marketing from struggle into natural demand generation.
YOU'LL LEARN HOW TO
Understand your market's mental filter and what gets noticed
Uncover the hidden codes that drive purchasing decisions
Create resonant messages through context and clarity
Build thriving communities that amplify your message
Transform attention into connection and growth
ABOUT THE AUTHOR
With a background in behavioral science and communication, Jonathan learned early on working within healthcare that getting information to stick is hard, even when lives depend on it.
Since then, he's worked across industries with founders, startups, and scaleups, to help them break through the noise and get filtered in.
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The real problem of humanity is we have Paleolithic emotions, medieval institutions and god-like technologies.
American Sociobiologist
Introduction
What This Book Is (and Isn’t)
Author’s Note
Section 1: Message
Codes
Context
Clarity
Section 2: Market
Campfires
Community
Competition
Section 3: Fit
Consideration
Conversion
Connection
CONCLUSION
Special Bonus
Glossary