Insights on how to achieve message market fit at scale.

“We’re innovators!”
“Driven by passion!”
“Committed to excellence!”
This isn’t branding. It’s blanding.

Whether you’re lovin’ it or hatin’ it,
it’s undeniable, McDonald’s has
achieved signal at scale.

Look to old school consumer brands like Band-Aid or Coca-Cola.

Early Lyft had personality.
Fuzzy pink mustaches.
Drivers as friends.
First bumps.